Your AI Engineering Team
We take founders and teams from an idea, a prototype or a struggling system to something live. A small team of experienced engineers, and you see the work as it happens.
You bring the idea. We bring the engineering team to build it
A small team, a lot of experience. We plan it, build it and keep it running.
One team for the whole build
Planning, design, engineering and launch sit with the same people, so nothing gets lost between handoffs.
Product thinking and planning
We turn a rough idea into a clear plan of what to build first and how.
AI and agent engineering
We build the features that use language models and AI agents, and make them dependable.
Frontend and backend
The screens people use and the systems behind them, built by the same team.
APIs and integrations
We connect your product to the tools, data and services it needs to talk to.
Infrastructure and deployment
We set up where your product runs, so it stays fast, secure and online.
MVP development
A working first version in real users' hands, without cutting corners that cost you later.
Production systems and scaling
When people start using it, we keep it steady as it grows.
What teams bring us
Wherever you are starting from, the first step is the same: tell us what is true today.
A new product
You have an idea and no engineering team. We plan it, build the first version and take it live.
- A clear plan of what to build first
- A working first version in real hands
- A product that is live and kept running
An AI feature
You already have a product and want it to do something smart. We add it carefully and make it dependable.
- A feature scoped to what your users need
- Checked against real cases before it ships
- Tuned for speed and running cost
An agent or automation
Your team repeats a task by hand. We build an AI agent that does it, and flags the cases it is unsure about.
- The task mapped before anything is built
- An agent that asks for help when it should
- A way to see what it did and why
A prototype to make real
It works on a laptop. We make it safe, fast and ready for real users.
- The shaky parts found and fixed first
- Hosting and deployment set up properly
- A path from demo to launch
A system that is struggling
It is slow, fragile or hard to change. We find the real cause and fix what matters most first.
- The cause found before anything is rewritten
- The biggest problems fixed in order
- A system the next person can understand
Idea to production
Four steps, and at each one you know where things stand and what comes next.
Plan
We agree what you are building, who it is for and what comes first. Then we write it down, so nobody argues about it later.
Build
We build the first working version, and you see it as it grows, not in one big reveal at the end.
Ship
We put it live and check it works for real people, not just on our machines. “Works on my machine” does not count.
Scale
We keep improving it and keep it steady as more people use it.
One promise
If we would not build it, we will say so before you pay us anything, and tell you what we would do instead
Built properly, or not at all
Four rules we hold ourselves to on every build.
- 1
Reliable first
A product that breaks is worse than a product that is late, so we test what matters before it ships.
- 2
Attention to detail
We sweat the small things, because users notice them even when they cannot name them.
- 3
Fast, with judgement
Modern tools make us quick. Experience tells us when to slow down.
- 4
We own it
We treat your product like ours, and we stay on it until it works.
We build our own products
Each of these is live and open to visit.
Infrastructure
Host My Blog
We run WordPress blogs end to end for businesses. Real infrastructure, kept running for real customers.
Open Host My Blog
Software
RankReady
A free WordPress plugin that fixes the signals AI search reads: llms.txt, schema, author identity and crawler control.
Open RankReady
Deployment
Hatch
Deploys a fast Astro frontend for your WordPress site to your own Cloudflare account from one API token.
Open HatchBefore you write to us
What kind of products do you build?
Products that need real engineering behind them, often with AI inside. That includes new products, AI features, agents, and the systems that keep them running.
Are you an AI agency?
No. We are an engineering team. AI is one of the tools we use well, alongside everything else it takes to build and ship a product.
Do I need a technical spec before we talk?
No. A few lines about the idea is enough. Planning what to build is part of what we do.
Can you work on something that is already built?
Yes. If a product or system is slow, fragile or hard to change, we start by finding the real cause before we change anything.
How much does it cost?
It depends on what you want built. After one conversation we put the scope and the price in writing, before any work starts.
I am not technical. Will I understand what is happening?
Yes. We explain things in plain words, and you see working progress as we go, not one big reveal at the end.
What have you built?
Our own products, live and open to inspect: Host My Blog, RankReady and Hatch.
Will you tell me if my idea is not worth building?
Yes. We would rather say so in the first conversation than after you have paid for it.
Where are you based?
Ahmedabad, India.
How do I get started?
Email hello@eticastudio.com with a few lines about what you want to build. We will tell you plainly what it takes. Writing to us does not commit you to anything.
Got an idea worth building?
Tell us about it in a few lines. We will tell you honestly how we would build it, or that we would not.
Start a projectTell us the idea
Email us what you want to build. A few lines is enough.
We talk it through
We ask the hard questions, then tell you plainly what it takes.
We build it
You get a team that plans, builds and ships it with you.